We were absolutely thrilled to be selected as M&C Saatchi’s chosen charity for 2019.
As a small grass roots charity this partnership provided us with support in 4 key areas, harnessed with the talent of leading professionals from an international communication agency.
- Help in raising funds
- Donations from the business
- Long term funding ideas
After an initial grant of £5,000, M&C hosted a plethora of fundraising efforts with a dedicated committee including; bake sales, a 5 a side football tournaments, raffles and quizzes. Some of the ideas were completely ingenious and others were individual initiatives for example a weekend brunch or Rich Orvis organising a team half marathon run.
These events were a constant source of amazement from the generosity of everyone, and culminated in raising £12,800 in total.
2. Skills exchange
- Either in country (subject to annual leave) or remotely
- Creating bigger and better workshops in camp
- KAKUMA TRIP – Bespoke, because as it transpired – the best audience for the expertise that M&C Saatchi could impart was identified by working with former My Start alumni who had forged start up media companies at Kakuma refugee camp. 3 volunteers from M&C travelled to Kakuma in October and ran workshops with 4 new production houses providing teaching and support on brand positioning, marketing and how to create a compelling showreel. The skills and lessons provided allowed students in Kakuma to receive the highest quality consultancy a media company could wish for! M&C provided physical and digital resources as well as long term strategic advice and continue to keep in touch with participants as they continue to flourish with their fledging careers.
I AM COMPETITION
With the idea to expand our existing network we created the “I AM” competition around the theme of self-identity; to engage more UK schools with our students from Kakuma and respond to art work from the camp. With more than 20 london schools locked in fierce competition over the summer, we provided the winners with the opportunity to have their work professionally curated alongside the work from Kakuma. The exhibition was specially curated by leading contemporary artists Adelaide Damoha and Shoelia Sokharnvari.
To find our more about our competition and see how you can enter please click here.
WE ARE EXHIBITION
On our return from Kakuma in October, we hosted the ‘We Are’ exhibition at the beautiful premises of The Africa Centre; the home of contemporary African culture. We brought together a stunning collection of our latest art and film work from the camp alongside work from London schools as part of our inaugural I AM school art competition and invited London schools to visit throughout the week. Our private view was also a huge success and we are thankful to the generosity of M&C Saatchi, The Africa Centre and an electric performance by Emmanuel Jal with TV coverage by BBC Africa.
4. Strategic Advice
- Brand positioning for the charity
- Marketing the charity
- Tightening up the charity’s model
M&C Saatchi has provided invaluable professional support to us and we are so thankful to everyone from all the teams at Worldwide services for sharing your expertise, donating your precious time and raising funds for our projects. We are eternally grateful 🙂